Your Research Compounds.
Finally.
THEUS transforms decades of proprietary research into strategic infrastructure—traceable, explainable, and audit-ready. Every insight grounded in your data with full provenance.
Developed by Dr. John Ennis, world expert on the application of artificial intelligence to sensory and consumer science
Meet Dr. Evelyn Reed
Your AI moderator with 20+ years of research expertise, guiding dynamic conversations that uncover authentic human insights.
From Reactive Reports to Strategic Infrastructure
Generic AI tools chat with one PDF at a time. THEUS builds institutional memory—every study you upload makes the next insight smarter, faster, and grounded in everything your organization already knows.
Built for Enterprise Research Teams
Fact-Level Granularity
Intelligent extraction captures the facts that matter—with statistical context intact so you can act on them.
Audit-Ready by Design
Every claim traces to source with page-level citations. Full provenance for regulatory and stakeholder review.
Cross-Study Synthesis
Find patterns across decades of research. Identify contradictions. Generate hypotheses grounded in institutional knowledge.
Zero-Persistence Architecture
Your Data Never Trains Models
Proprietary research stays proprietary. Session data auto-deletes after 24 hours.
Tab-Scoped Isolation
Run multiple projects in parallel tabs without cross-contamination. Enterprise-grade access controls.
Four Simple Steps
1. Upload Your Research
Upload your .tkb knowledge base to ground all insights in your proprietary research data
2. Define Your Panel
Specify your product category, target demographic, and research goals
3. Convene Human Stories
Watch authentic voices engage in discussion. Guide with real-time whispers to Dr. Reed
4. Explore & Report
Chat with Dr. Sinclair in THEUS Explorer, then download your professional PDF report
See what insights THEUS delivers
Two Complementary Capabilities
Qualitative exploration and objective synthesis in one platform. The closed loop your competitors can't replicate.
Focus Group Simulator
Generate consumer panels grounded in your actual historical data. Explore new concepts before investing in fieldwork—with realistic cognitive diversity, not idealized AI responses.
- Data-grounded digital twins, not demographic stereotypes
- Realistic variance: confusion, contradiction, meandering
- Expert moderation with real-time guidance
Dr. Evelyn Reed
Expert moderator guiding dynamic conversations that uncover authentic human insights.
Knowledge Explorer
Ask questions across your entire research history. Get rigorous, evidence-based answers with full citations—not summary retrieval, but deep analytical reasoning with methodology awareness.
- Cross-study synthesis with conflict detection
- Fact-level citations, not document chunks
- Professional whiteboard visualizations on demand
Dr. Theodore Sinclair
Senior Research Analyst with 20+ years bridging academic rigor and business reality.
"Why Can't We Just Use Copilot?"
Everyone has access to Microsoft's enterprise AI. That means it won't differentiate you. Generic AI personas hallucinate and contradict themselves. Data-grounded digital twins deliver believable, traceable insights based on your proprietary research.
The Grounding Difference
Grounded in your proprietary research, not generic internet data
$2-5M
Failed launch cost
80%
CPG failure rate
100%
Traceable to source
The .TKB Knowledge Format
Our 4-stage multimodal pipeline (Normalize → Visual Understanding → Extract → Validate) transforms your research into structured knowledge. Every insight traceable to source.
Visual Skim Technology
Charts, graphs, and tables interpreted visually by Gemini 3 Pro. Bar heights measured, trend lines traced, significance letters decoded—not paraphrased.
Full Statistical Context
Every atomic fact includes p-values, confidence intervals, effect sizes, sample sizes, and test names. Verifiable data you can cite and defend in any review.
Methodology-Aware Reasoning
THEUS understands TDS curves, JAR distributions, preference mapping, and QDA profiles. Domain-specific vocabulary that generic AI can't parse.
Frequently Asked Questions
Getting the Most from THEUS
THEUS is a powerful knowledge exploration platform that transforms how you understand human experiences and uncover insights.
Use THEUS to explore knowledge and uncover authentic human stories from your data or global insights. It excels at surfacing deeper meanings, revealing human tensions, and identifying overlooked perspectives. While powerful for discovery and exploration, always validate critical findings through traditional research before major business decisions.
For complete information about AI capabilities and limitations, visit our Trust Center
Secure and Private
Enterprise-grade security meets privacy-by-design. THEUS protects your data with industry-leading security practices while ensuring your insights remain completely confidential.
Secure Authentication
Google & Microsoft OAuth 2.0 with no password storage
24-Hour Data Deletion
Session data automatically deleted after 24 hours
No AI Training
Your data is never used to train AI models
SOC 2 Compliant Infrastructure
Built on Vercel's enterprise-grade platform
Learn more about our security practices, privacy commitments, and compliance certifications in our comprehensive Trust Center.
Visit Trust CenterTransform Research into Strategic Infrastructure
Your organization has invested decades in research. THEUS turns that institutional knowledge into a compounding asset.