Your Research Compounds.
Finally.
THEUS turns decades of proprietary research into a governed Research Base your team can explore analytically or use to simulate future consumer reactions. Every answer stays grounded in your data with full provenance.
Developed by Dr. John Ennis, world expert on the application of artificial intelligence to sensory and consumer science
Retention
24h auto-delete
Data Format
Research Base + Fact IDs
Governance
Citation-level traceability
Research Base, Explore, Simulate
THEUS organizes work around one governed Research Base. Teams manage the evidence once, then Explore it with Dr. Sinclair or Simulate against it with Dr. Reed.
Research Base
Structured knowledge infrastructure powering both pathways.
Dr. Evelyn Reed
Simulate with Dr. Reed
Use the Research Base to simulate grounded consumer reactions, pressure-test concepts, and learn before expensive fieldwork.
“What are people really feeling, and why?”
Dr. Theodore Sinclair
Explore with Dr. Sinclair
Explore patterns across studies, detect contradictions, identify research gaps, and generate publication-ready visualizations with fact-level citations.
“Where are the gaps? What contradicts what? What should we test next?”
See THEUS in Action
One Research Base powers two downstream workflows: Simulate with Dr. Reed or Explore with Dr. Sinclair.
Simulate
Grounded consumer-response simulation guided by 20+ years of qualitative research expertise.
Explore Visualization
AI-generated whiteboard schematics from your Research Base. Presentation-ready in about 20 seconds.
Your Research Finally Works For You
Stop reinventing the wheel. Start building on everything your organization already knows.
Governed Research Base
Your research library sits in scattered PDFs and PowerPoints. THEUS transforms years of vendor reports into a governed Research Base that stays searchable, traceable, and ready for downstream work.
Explore Before You Re-Spend
Before commissioning another study, Explore what you already know. THEUS identifies gaps, suggests validation approaches, and prevents redundant research spend.
Simulate With Evidence
When teams simulate future reactions, every explanation still traces back to the Research Base with Fact IDs and page-level citations.
Research Base Structure
The 4-stage multimodal pipeline (Normalize → Visual Understanding → Extract → Validate) converts research archives into atomic facts with full statistical context.
Fact IDs
Each extracted insight is stored with a persistent Fact ID, atomic granularity, and Statistical Context for direct auditability.
Charts Become Evidence
Visuals are interpreted, measured, and converted into searchable facts with Statistical Context, replacing paraphrased summaries.
Full Statistical Context
Every atomic fact includes p-values, confidence intervals, effect sizes, sample sizes, and test names. Verifiable data you can cite and defend.
Built for Regulated Environments
Explainability and traceability aren't afterthoughts — they're the foundation. Every insight links back to its source. Every decision can be audited.
Data lives in Volatile Memory (RAM) only. Simulation data is auto-deleted after 24 hours. Avatars after 72 hours.
4-stage multimodal pipeline intelligently extracts the facts that matter — with full statistical context.
Tab-Scoped Context. Run multiple distinct projects in parallel tabs without data cross-contamination.
Your proprietary research data is NEVER used to train our models.
“Why Can't We Just Use Copilot?”
Everyone has access to Microsoft's enterprise AI. That means it won't differentiate you. Generic AI personas hallucinate and contradict themselves. Data-grounded digital twins deliver believable, traceable insights based on your proprietary research.
The Grounding Difference
Grounded in your proprietary research, not generic internet data
$2-5M
Failed launch cost
80%
CPG failure rate
100%
Traceable to source
Domain Expertise Meets Frontier AI
THEUS is powered by Aigora, trusted by Fortune 500 companies since 2019 to solve their most complex sensory and consumer science challenges.
Dr. John Ennis
Founder & President, Aigora
- 30+ years in sensory and consumer science
- PhD in Mathematics, postdoctoral research in computational neuroscience
- 50+ peer-reviewed articles and 2 published books
- “Researcher of the Future” award winner (2013)
Powered by Aigora
Enterprise-grade research infrastructure
Aigora brings deep domain expertise in sensory and consumer science to AI-powered research infrastructure. The same methodological rigor trusted by Fortune 500 companies now available as intelligent software.
- Trusted by Fortune 500 companies since 2019
- Purpose-built for consumer insights teams
- Domain expertise encoded into every feature
Built for Enterprise Trust
- SOC 2 Type II compliant infrastructure
- Your data is never used to train AI models
- 24-hour automatic data deletion
- OAuth-only authentication (Google, Microsoft)
- GDPR and CCPA compliant
Transform Research into Strategic Infrastructure
Your organization has invested decades in research. THEUS turns that knowledge into a governed Research Base teams can Explore or Simulate against.