THEUS
Your Research Compounds. Finally.
Enterprise AI Infrastructure for Consumer Insights Teams
Strategic Infrastructure, Not Flashy Dashboards
Shift your insights function from reactive report generation to strategic infrastructure. THEUS builds institutional memory that compounds—every study uploaded makes the next insight smarter, faster, and defensible in any stakeholder review.
Two ways to explore: Generate new insights with Dr. Reed or analyze existing knowledge with Dr. Sinclair
Your Research Finally Works For You
Stop reinventing the wheel. Start building on everything your organization already knows.
Cross-Study Synthesis
Your research library sits in scattered PDFs and PowerPoints. THEUS transforms years of vendor reports into a unified knowledge base—instantly searchable, traceable to source.
Research Design Support
Before commissioning another study, understand what you already know. THEUS identifies gaps, suggests validation approaches, and prevents redundant research spend.
Stakeholder Confidence
Every insight links to a specific fact ID with page-level citations. Defend recommendations in any stakeholder review with complete audit trails.
The Focus Group Simulator
Dr. Evelyn Reed
Qualitative Exploration at Scale
- Authentic Cognitive Diversity
Real consumers aren't always articulate. THEUS panelists reflect realistic intelligence distributions—some give meandering, confused, or circular answers. We model authentic variability to create genuine dynamics, not idealized responses.
- Deep Psychological Profiles
Every panelist is driven by a rich inner world, including 4-5 sentence psychological snapshots, sociolinguistic anchors, verbal tics, and “hot buttons.”
- Photorealistic Presence
State-of-the-art image generation creates ethnicity-aware, professional headshots that match demographic data perfectly—bringing research personas to life.
The Knowledge Explorer
Dr. Theodore Sinclair
Your Domain-Expert AI Analyst
- Cross-Study Synthesis
Find patterns across multiple studies. Identify gaps in existing research. Generate hypotheses grounded in everything your company already knows about a topic.
- Research Design Support
Design new studies informed by historical findings. Dr. Sinclair suggests validation methodologies and flags when questions exceed available data.
- Whiteboard Visualization
Explain findings to stakeholders with AI-generated schematics. Create presentation-ready diagrams on demand—perfect for executive briefings.
- Traceable Truth
Every claim backed by a specific Fact ID with page-level citations. Pin insights, then Expound for deeper analysis.
Built for Regulated Environments
Explainability and traceability aren't afterthoughts—they're the foundation. Every insight links back to its source. Every decision can be audited.
Data lives in Volatile Memory (RAM) only. Simulation data is auto-deleted after 24 hours. Avatars after 72 hours.
4-stage multimodal pipeline intelligently extracts the facts that matter—with full statistical context.
Tab-Scoped Context. Run multiple distinct projects in parallel tabs without data cross-contamination.
Your proprietary research data is NEVER used to train our models.
Facts Researchers Can Actually Use
Generic AI summarizes documents. THEUS extracts the specific facts that matter to researchers—with the statistical context intact so you can act on them later.
Atomic Facts, Not Summaries
Intelligent extraction captures the specific facts that matter—with p-values, effect sizes, and sample sizes preserved. The level of detail you need for real analysis.
Charts Become Data
Bar heights measured, trend lines traced, significance letters decoded. The numbers in your charts become searchable facts—not vague descriptions.
From Research to Boardroom in Seconds
Ask Dr. Sinclair to visualize any finding, and frontier image generation creates presentation-ready schematics that communicate complex insights to senior management.
Generated from prompt:
“Visualize the key drivers of protein shake preference from our category study”
Built for Enterprise Trust
- SOC 2 Type II compliant infrastructure
- Your data is never used to train AI models
- 24-hour automatic data deletion
- OAuth-only authentication (Google, Microsoft)
- GDPR and CCPA compliant
Domain Expertise Meets Frontier AI
THEUS is powered by Aigora, trusted by Fortune 500 companies since 2019 to solve their most complex sensory and consumer science challenges.
Dr. John Ennis
Founder & President, Aigora
- 30+ years in sensory and consumer science
- PhD in Mathematics, postdoctoral research in computational neuroscience
- 50+ peer-reviewed articles and 2 published books on sensory science
- “Researcher of the Future” award winner (Food Quality and Preference, 2013)
- Consulting in sensory and consumer science since 2008
Powered by Aigora
Enterprise-grade research infrastructure
Aigora brings deep domain expertise in sensory and consumer science to AI-powered research infrastructure. The same methodological rigor trusted by Fortune 500 companies now available as intelligent software.
- Trusted by Fortune 500 companies since 2019
- Purpose-built for consumer insights teams
- Domain expertise encoded into every feature
Justify Investment at the C-Level
Transform fragmented vendor reports into unified institutional knowledge. THEUS delivers the explainability and audit readiness that regulated environments demand.