Sensory-Native
Understands the nuances of ANOVA tables, significance letters, Spider Plots, PCAs, and other niche statistical outputs within sensory and consumer science.
Consumer scientists and consumer insights managers inherit research fragmented across disciplines and static files. THEUS turns it into a governed Research Base: a common currency of sourced facts for cross-study exploration, visible evidence gaps, and clearly traceable synthetic experiments.
The majority of enterprise research is dormant: trapped in unsearchable reports. Teams repeat tests because they cannot find the results of the last one. THEUS wakes up your data so you never pay for the same insight twice.
THEUS synthetic experiments begin with synthesis of governed facts. Evidence-supported explanations trace through Fact IDs to source; when no fact supports a statement, THEUS identifies persona or discussion context instead. Their outputs remain modeled hypotheses—not field data—and never become empirical facts.
Analytical exploration across studies. Surface contradictions, build boardroom-ready visualizations, and get honest answers when your evidence cannot support a conclusion. Turn years of research into actionable strategy.
Understands the nuances of ANOVA tables, significance letters, Spider Plots, PCAs, and other niche statistical outputs within sensory and consumer science.
Every evidence-supported claim traces to source with page-level citations. Full provenance for regulatory and stakeholder review. We tell you when the data can't support a conclusion.
Panelists have deep backgrounds informed by your data that remain consistent through the session, helping you unearth complex human insights.
Run synthetic experiments on governed facts before fieldwork. Supported reasoning traces to source; persona and hypothesis stay separate from empirical evidence.
Qualitative exploration and quantitative grounding in one platform.
