Dr. Evelyn Reed
The PanelGrounded consumer-response simulation guided by qualitative research methodology.
“What are people really feeling, and why?”
Consumer Session SummaryView Report
For consumer scientists and consumer insights managers
Make sense of every study—and see what you're missing.
Research lives across methods, reports, tables, interviews, panels, markets, and teams. THEUS turns it into a governed common currency of sourced facts—preserving method, sample, context, contradictions, and provenance—so every answer can be checked and every gap can be handled deliberately.
Five Fortune 500 companies are currently in the THEUS Founding Partner Program, with more joining.
20-30facts per page
Pageprovenance
24hauto-deletion
Consumer_Study.pdf · page 12
Texture was the leading driver of repeat purchase in four of the six segments, ahead of sweetness and protein content.
f042Extracted fact
Texture is the top repeat-purchase driver in 4 of 6 segments.
- Source
- Consumer_Study.pdf, page 12
- Context
- n = 412, central location test, 2025
- Status
- Verifiable on demand
Research Base
Normalize raw reports into traceable facts, every saved document keeps its original file, readable summary, and fact base.
Expert
Ask analytical questions, surface contradictions and gaps, and open any citation on the page it came from.
Experiment with a Panel
Run synthetic experiments on the same governed facts. Inspect which evidence supports a result—and where the panel is speaking from persona, not evidence.
THEUS product film
Know what you know. See what you're missing.
See how consumer scientists and consumer insights managers can turn fragmented, multidisciplinary research into one governed, source-traceable Research Base.
Five Fortune 500 companies are currently in the THEUS Founding Partner Program, with more joining.
The film uses controlled fictional production data and a disclosed synthetic persona. THEUS begins synthetic experiments from governed facts; outputs remain hypotheses, never field research.
See THEUS live on your own dataSynthetic begins with synthesis
Your evidence becomes the experiment.
In THEUS, synthetic means synthesized from governed knowledge. The result is a grounded, modeled hypothesis—not field data. The Expert stays evidence-bounded. The Panel speaks in character, but any statement is checkable on demand: supported reasoning traces to source; when the evidence is silent, THEUS says it reflects persona and discussion context—not evidence.
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Simulate
Grounded consumer-response testing
Guided by 20+ years of qualitative research expertise.
Explore
Presentation-ready visualizations
AI-generated whiteboard schematics from your Research Base, created in about 20 seconds.
Stop paying for the same insight twice.
Your team has run hundreds of studies. The answers are already in your data. THEUS makes them findable.
Governed Research Base
Your research library is scattered across PDFs and PowerPoints that nobody reads twice. THEUS converts those files into a searchable Research Base where every fact has a page-level citation.
Explore Before You Re-Spend
Before commissioning another $200K study, check what you already know. THEUS finds gaps in existing research and tells you where the contradictions are.
Simulate With Evidence
Pressure-test a concept with clearly labeled synthetic hypotheses grounded in governed evidence. Each supported reason traces to your research with Fact IDs and page numbers; the output is not field research.
Charts, tables, and documents become evidence you can audit.
The 4-stage multimodal pipeline (Normalize → Visual Understanding → Extract → Validate) converts research archives into atomic facts with full statistical context.
Fact IDs
Each extracted insight is stored with a persistent Fact ID, atomic granularity, and Statistical Context for direct auditability.
Charts Become Evidence
Visuals are interpreted, measured, and converted into searchable facts with Statistical Context, replacing paraphrased summaries.
Full Statistical Context
Every atomic fact includes p-values, confidence intervals, effect sizes, sample sizes, and test names. Verifiable data you can cite and defend.
Audit-ready by design
Built for regulated environments.
Every insight links to its source page. Every claim can be audited back to the original document and page number.
Ephemeral by Default
By default, user data lives in ephemeral storage (KV with ≤24-hour TTL). Saved panelists, library documents, and other durable features are blocked unless an organization admin opts in at the admin settings.
Research Base Format
4-stage multimodal pipeline (Normalize -> Visual Understanding -> Extract -> Validate) intelligently extracts the facts that matter, with full statistical context.
Isolation
Tab-Scoped Context. Run multiple distinct projects in parallel tabs without data cross-contamination.
No Training
Your proprietary research data is NEVER used to train our models.
Adjacent tools, different job
Why not Copilot, NotebookLM, or Stravito?
Each is useful. Copilot is built for work. NotebookLM is built for source-grounded notebooks. Stravito is built for enterprise consumer intelligence. THEUS is built for the scientific integrity of the research itself.
Study design, method, sample, market, and statistical qualifiers stay attached to the evidence.
Contradictions and unsupported questions remain visible instead of being smoothed into one confident narrative.
Governed facts become the substrate for synthetic experiments; supported explanations trace to source, while unsupported behavior stays labeled.
Work AI
Microsoft 365 Copilot
Broad reasoning, search, and productivity across Microsoft 365 work data.
Not purpose-built to maintain a scientific evidence model across sensory and consumer studies.
Source-grounded notebook
Google NotebookLM
Strong source-set reading, synthesis, and inline citations that open the supporting context.
Not an organizational workflow for governed contradictions, knowledge gaps, reviewed supplementation, and synthetic-evidence boundaries.
Consumer intelligence platform
Stravito
Enterprise research discovery, source-cited AI, integrations, and research-grounded personas.
Designed for broad consumer intelligence; THEUS focuses on the scientific integrity of sensory and consumer evidence.
Scientific Research Base
THEUS
Preserves method, sample, context, statistical structure, contradiction, and exact provenance from evidence through synthetic experimentation.
Purpose-built for consumer scientists and consumer insights managers—not a general workplace assistant.
Domain expertise meets current AI.
THEUS is built by Aigora, which has worked with Fortune 500 sensory and consumer science teams since 2019.
Dr. John Ennis
Founder & President, Aigora
- 30+ years in sensory and consumer science.
- PhD in Mathematics; postdoctoral research in computational neuroscience.
- 50+ peer-reviewed articles and 2 published books.
- “Researcher of the Future” award winner (2013).
Powered by Aigora
Aigora has been building AI tools for sensory and consumer science since 2019. THEUS is the same methodology, now available as software your whole team can use.
- Trusted by Fortune 500 companies since 2019.
- Purpose-built for consumer insights teams.
- Domain expertise encoded into every feature.
Built for enterprise trust.
- THEUS is SOC 2 compliant, with certification in progress.
- Built on SOC 2 Type II certified infrastructure providers.
- Your data is never used to train AI models.
- 24-hour unsaved-session deletion.
- OAuth-only authentication (Google, Microsoft).
- GDPR and CCPA compliant.
Next step
The answer to your next study might already exist.
See what THEUS finds in your existing research before you spend on new fieldwork.